"Nobody who bought a drill actually wanted a drill. They wanted a hole; therefore, if you want to sell drills, you should advertise information about making holes - Not information about drills!"- Perry Marshall
The problem for many network marketer, let's say just about ninety-nine percent, is that they are taught to sell their drills, which is their business or products, when nobody cares because they already have one.
Hard sell is a hard job, and unless you are a professional seller, you probably can' sell. This is why so many quit after a year or two more broke than when they started.
If you've been in network marketing for more than two years and still have not made it, this is why: "You've been trying to sell your drill" when what people really wanted is "information on holes".
People already have a business, and already have a product. What they don't have in most cases is a tutorial on how to sell it. Or I should say a tutorial on how NOT to sell it, and make a tone of money selling!
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When I came to this realization, thanks to the knowledge I acquired everything changed.
I stopped trying to sell my drills and replaced it with an "how to sale drills" program and since then people are asking me about my drills without me even having to tell them.
