If you are in network marketing, it is very important to be a good recruiter, there is no doubt about it, because if you are not you will not go very far with your business. If you have been told that you do not really have to recruit, you do. If you have been long enough in this industry you know that.
However, once you have a beginning or an already nice size down line, you need to attend to it. If you are attending to your downline people, you are attending to your own business; it is as simple as this.
Unfortunately, the rule for many network marketers is, once you have sponsored someone go to the next. How many leaders have been let go that way? Some upline people make a point never to call their downline, thinking that if they need help they (the downline) should call them. Is that a rule? Where is it written?
Once you have a downline, big or small, you should spend some time helping them. You should spend as much time helping them as you do recruiting or selling. Never forget that people in your downline are also your customers.
Do you know how retail stores treat their costumers? Yes, they treat them well, because they know that without them they wouldn't be around very long.
The same rules apply to you, who are building a downline. If multi-millionaire retail stores cannot afford to let even one customer leave their store unhappy, you, as a network marketer cannot either. The unhappy customer means thousands of dollars less for the retail store. The unhappy downline who leaves you means thousands of dollars to you.
I personally know of a few GREAT sales leaders that have left their upline and the company all together, just because they were neglected. It does not change the fact that they were and are still great and are making it big time now, they just are not making it for their ex-sponsor that let them go.
The point is, respect the people in your downline, you cannot build your business without them. Do not hesitate to call them up, and ask them if they need any help. Do not assume that they do not just because they are not calling you. Do not call them just once and then forget about them, and do not assume that they are getting all their questions answers on the conference calls.
Once they get it, their need for your help will decrease automatically, and you will have earned the respect and loyalty of a downing that will never leave you.
Being a pro-active upline is the way to build a strong, solid downline that will benefit themselves, and, therefore, benefit you.
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